Imagine your website is a physical, brick and mortar store. In this scenario, SEO would be the combination of store signs, product signs, street signs and other landmarks that help people find and learn about your business.
If done well, SEO is also the vehicle which sets you apart from competitors by communicating your company’s core values to your audience.
This is of course oversimplifying the term
a bit a lot, however, it helps to clarify the role of SEO in your online marketing strategy.
Most people launch websites in hopes that someone will see it. The problem is, the internet is a huge place. Some estimates indicate there may be over a billion websites in existence!
When you create a website, search engines such as Google will eventually find it and… pass judgement. Gasp!
Okay they’re not exactly passing judgement. But when you’ve had a website up for months and have yet to receive an online sale, inquiry or even a plea from a foreign diplomat in need of your help depositing $1 million…it certainly begins to feel like Google is giving you the cold shoulder.
Good news! Google doesn’t hate you.
The problem is that without Search Engine Optimization, your website might as well be an unmarked store in the middle of the desert. No one will find you.
Similarly, if your competition is well-known and established on the web, you may need much bigger “signs” on your store and more of them.